Simplifying insights, empowering decisions

In today's world, we're surrounded by more data than ever before. Every device, every interaction, every click adds to the ever-growing stream of information. As a data enthusiast, I've always been passionate about extracting meaningful insights from data – understanding not just what the numbers say, but how to make them useful.

When I first imagined Datafeed, my goal was to create a simple solution that would empower professionals to turn their data into insights to make informed decisions.

When discussing the very idea of empowerment through data insights with my partner (Sara Wielhouwer), a business psychologist, we often talked about how psychological factors influence data. Knowing 'what' your data means is essential – but understanding 'why' certain patterns exist, and how they might evolve, is just as important.

During these discussions, we often circled back to the notion that context is everything. The industry/profession you're in, the people you serve, the environment you operate in – all these factors contribute to the meaning behind the data and therefore the insight to make informed decisions.

It is this ideology that has led us to bring together experts from data science, psychology and industry. By combining these perspectives, we can help you find clarity in the meaning of your data, understand the underlying factors and provide strategic advice, while staying true to my original goal of creating a simple, practical way to turn your data into insight. Empowering you to make informed decisions.

- Rodrigo L.J. Wielhouwer, Founder, Datafeed